- b.stage will oversee the entire management of the AB6IX pop-up store, including planning, operation, merchandise development, and sales.
- The pop-up store is set to open at Marui Department Store in Tokyo, Japan on February 17.
- b.stage’s IP business team, composed of experts in IP and fandom business, is committed to helping clients thrive in their online and offline fandom business activities.
SEOUL, Korea - February 13, 2024 - AB6IX, a K-POP boy group affiliated with Brand New Music, has partnered with b.stage, a fandom business total solution, to elevate their fans’ experience in both online and offline spaces. As part of the partnership, the group is showcasing b.stage’s IP-based business solution at the pop-up store "Yepi Lost & Found.” The AB6IX pop-up store, planned and operated by b.stage, delighted domestic and international fans in Seongsu-dong, Seoul from January 25 to 31. Building on this success, the store will extend its reach to global fans with a K-POP pop-up event at the Marui Department Store in Tokyo, Japan, starting February 17.
Leveraging its extensive expertise in leading the K-POP global fandom business, bemyfriends helps customers successfully expand their fandom businesses. The company develops and operates b.stage, a total fandom business solution, offering a suite of services including IT solutions, consulting, eCommerce, and IP management. Since August 2023, AB6IX has adopted b.stage to engage with their global fandom by launching a membership program and providing an exclusive space(ab6ix-official.com) for communication. This digital engagement was further augmented by b.stage to enhance the offline fan experience, celebrating the release of their album 'THE FUTURE IS OURS:FOUND'.
The AB6IX pop-up store, held in partnership with b.stage, was an interactive event that bridged the gap between online and offline fan interactions. Designed to immerse fans in the AB6IX universe, the pop-up offered an opportunity for fans to engage with the brand by signing up for the AB6IX b.stage and participating in interactive activities such as crossword puzzles, social media challenges, and a unique lost and found mailbox feature, with the sequence of experiences varying for participants. Participants who completed these missions were entered into a Lucky Draw, standing a chance to win exclusive rewards like signed albums and special photo cards. For seven days, fans from across the globe gathered at the Lost and Found Center, bonding over their shared love for AB6IX through a series of engaging fandom activities.
The b.stage IP business team, responsible for the planning, production, and operation of the pop-up store, came up with the concept and perfected the details based on their deep understanding of the artists and fandom. The space was designed to allow AB6IX and their fans, 'ABNEW,' to reminisce over five years of shared memories. Merchandise such as hoodies, caps, and name tags, tailored to the fandom's tastes and characteristics, received widespread acclaim. On the eve of the opening, AB6IX members made a special visit to showcase their personal favorites, including glasses, ski gloves, and cameras. Additionally, the members' autographs were cleverly hidden throughout the store, offering fans an exciting opportunity to discover these hidden treasures.
The AB6IX pop-up store, which is scheduled to open in Japan on February 17, will be held at Marui Department Store in Tokyo, one of Japan's busiest and most trend-setting neighborhoods. This move comes in response to the strong demand from the global fandom, enabling members to personally visit, connect with international fans, and participate in various events at the Japanese pop-up store.
"Expanding into a wider range of businesses, including pop-up stores, is only possible with an accurate understanding of IP and fandom," states Sejeong Ha, CIPO, who manages the integration of IP business in b.stage. "Our team, composed of IP and fandom business experts, has years of experience and know-how in developing fandom businesses. We are dedicated to supporting our clients in achieving success with their fandom businesses, both online and offline. We will continue to diversify our solutions and business domains to create unique fandom experiences that both artists and fans can enjoy."
bemyfriends, a global fandom business company, established a Japanese subsidiary in January this year and is taking the lead in spreading the fandom business model to Japan following its efforts in the United States. Demonstrating its business viability in the Japanese market, the company has secured tangible outcomes, including a strategic partnership with Kobunsha, a major Japanese publisher, and the launch of a global fandom platform, NMB48, which will be opened as a b.stage by the Japanese entertainment firm, Prismer.
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