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b.stage Unveils Advanced Features for Custom Branding

  • The new upgrade will provide b.stage owners with a main company hub for their brand strategy, including branded covers, layouts, and social media links for a more seamless fan communication channel management experience. 
  • With individual branding capabilities distinct from those available on the major platforms, owners will be able to engage more deeply with their fans in their own space.

Seoul, Korea - Wednesday 9 August, 2023 - bemyfriends, a global fandom business builder, announced today that it is enhancing the brand customization features available in its all-in-one fandom solution, b.stage. The new upgrade is part of the company's ongoing efforts to meet the various demands of fandom business owners. 

With this update, b.stage owners will have more freedom to customize their brand cover design and style, content layout, and more to match their brand image and strategy. Owners will also get the ability to link their social media accounts on the main homepage, transforming their b.stage into a fandom business hub.
"The 'Main Home' is the first area that fans encounter when accessing b.stage, and it is the most effective expression of an owner's brand identity," says June Kay Kim, CTO of bemyfriends. "It was important for us to give our owners the freedom to customize their own platform built with our software-as-a-service (SaaS) solution, b.stage, without format restrictions."
The updated features will be accessible for free through the b.stage admin page (, where owners will be able to customize the proportions and colors of the images, videos, and text on their Main Home. They may also change the layout of the home feed and add buttons such as login, share, and more, as well as design the mobile and PC versions differently for an optimized fan experience.
Furthermore, owners may link up to 20 external social media profiles to their b.stage, transforming it into their main fandom business hub. This enables b.stage owners to provide their followers with a unified fandom service, while fans may enjoy a more seamless fandom experience. In the future, bemyfriends intends to enhance the wide range of features already available on b.stage, allowing owners to suit the diverse demands of their followers. 

"When you create an account on the major platforms, branding yourself is difficult due to a lack of individual customization policies or the platforms' internal policies," says Brice Lee, co-CEO of bemyfriends. "We pushed for this feature update so that our clients could effectively promote their brand identities and enhance the experiences of their fandoms. With this new update, we anticipate that our clients across a variety of industries, including K-Pop, esports, entertainment, and media, will be able to create their own b.stages to form closer relationships with their fans on their own platforms."

As a partner that supports its clients in building successful fandom businesses, bemyfriends has introduced a total fandom business service that includes technology and consulting support. In addition to b.stage, the company has expanded its business areas to include the live streaming service, FLNK, fandom consulting, global eCommerce, IP-based business, and operation agency services, cementing its position as a market leader in the global fandom business.
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