- Scattered updates now gathered in one place — a dedicated channel connecting Sung Hoon and his fans
- Participation events roll out on both Sung Hoon's and Mingi's b.stage communities
- From artists to brands, b.stage broadens its IP portfolio and strengthens actor fandom business
SEOUL, Korea - September 14, 2026 — Global fandom platform b.stage has opened an official fan community for actor Sung Hoon. The company continues to add new actor fan communities while running participation events on existing ones, steadily widening its base in the actor fandom business.
Sung Hoon has appeared in dramas including "Love (ft. Marriage and Divorce)" and "Perfect Marriage Revenge." Through his newly opened b.stage, he shares news and content directly with fans. Updates that were previously scattered across social media and other channels can now be found in one place. With MBN's "Boss's Blatant Taste" set to air in November, communication with fans is expected to become more active as the series approaches.
Alongside the launch, participation events are underway to build activity within the community. Sung Hoon's b.stage is currently running a signed Polaroid giveaway. The event is designed to drive early sign-ups and community activity at the same time.
Mingi's b.stage, which opened in September last year, is running its own fan event, "Team Mingi." Fans who submit a screenshot showing they have bookmarked the b.stage of Mingi — known for "True Beauty" and "Under the Queen's Umbrella" — are entered into a drawing for a signed Polaroid. By opening new communities while sustaining existing ones, b.stage keeps actor fandom activity going year-round.
Actor fandoms tend to form and disperse around individual projects, making an always-on channel increasingly important during the gaps between releases. b.stage allows fan communities, memberships, content and commerce to be operated in a single space, and gives agencies and actors direct ownership of their fandom data.
"With Sung Hoon and a growing number of actors joining b.stage, the actor fandom business is gaining real momentum," a b.stage representative said. "Beyond opening new communities, we will strengthen our competitiveness in the actor fandom business through consistent operation of existing ones, building a foundation where actors and fans can sustain their relationship over time."
b.stage currently operates more than 400 fandom platforms worldwide, working with over 1,200 artist and brand IPs. The company plans to expand partnerships across a range of sectors, including acting, and to broaden the reach of the fandom business through its "Fandom Business 360" model spanning fan communities, memberships, content and commerce.
Sung Hoon has appeared in dramas including "Love (ft. Marriage and Divorce)" and "Perfect Marriage Revenge." Through his newly opened b.stage, he shares news and content directly with fans. Updates that were previously scattered across social media and other channels can now be found in one place. With MBN's "Boss's Blatant Taste" set to air in November, communication with fans is expected to become more active as the series approaches.
Alongside the launch, participation events are underway to build activity within the community. Sung Hoon's b.stage is currently running a signed Polaroid giveaway. The event is designed to drive early sign-ups and community activity at the same time.
Mingi's b.stage, which opened in September last year, is running its own fan event, "Team Mingi." Fans who submit a screenshot showing they have bookmarked the b.stage of Mingi — known for "True Beauty" and "Under the Queen's Umbrella" — are entered into a drawing for a signed Polaroid. By opening new communities while sustaining existing ones, b.stage keeps actor fandom activity going year-round.
Actor fandoms tend to form and disperse around individual projects, making an always-on channel increasingly important during the gaps between releases. b.stage allows fan communities, memberships, content and commerce to be operated in a single space, and gives agencies and actors direct ownership of their fandom data.
"With Sung Hoon and a growing number of actors joining b.stage, the actor fandom business is gaining real momentum," a b.stage representative said. "Beyond opening new communities, we will strengthen our competitiveness in the actor fandom business through consistent operation of existing ones, building a foundation where actors and fans can sustain their relationship over time."
b.stage currently operates more than 400 fandom platforms worldwide, working with over 1,200 artist and brand IPs. The company plans to expand partnerships across a range of sectors, including acting, and to broaden the reach of the fandom business through its "Fandom Business 360" model spanning fan communities, memberships, content and commerce.
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