b.stage Secures Strategic Investment from Mitsubishi Estate's CVC 'BRICKS FUND TOKYO' to Establish Japan-Korea Fandom Business Bridgehead

[September 16, 2025 (Tue)] - Global fandom platform b.stage announced that it has secured investment from BRICKS FUND TOKYO (co-managed by Prime Partners Co., Ltd.), the corporate venture capital (CVC) fund of Mitsubishi Estate Co., Ltd. This investment marks the first case of BRICKS FUND TOKYO investing in a Korean company, enabling b.stage to enhance its credibility in the Japanese market and further accelerate its global business expansion.

Through this investment, b.stage has strengthened its partnership foundation in the Japanese market. The company plans to leverage Mitsubishi Estate's urban assets and ecosystem—developed over 130 years to establish Tokyo's Marunouchi district as a global business hub—to pursue connections with various offline events including pop-up stores, exhibitions, concerts, and cultural events. This is expected to extend the fandom experience built on the online platform to offline spaces, providing global fans with more three-dimensional and immersive experiences.

BRICKS FUND TOKYO is Mitsubishi Estate's CVC fund that aims for "co-creation of growth industries" through investment and business support for startups that challenge to strengthen medium- to long-term social impact, including solving social issues and transforming industrial structures. With core philosophies of "STARTUP FIRST," "FOCUS ON IMPACT," and "IMPLEMENTATION," the fund invests in various fields beyond real estate and urban development, including lifestyle, industrial structure innovation, and sustainability. This business philosophy aligns with b.stage's vision that fandom platforms create social meaning and sustainable culture beyond simple online experiences.

Through this investment, b.stage has secured the opportunity to design new fan experience models combined with large-scale real estate assets in Japan in the long term. This strategy is optimized for "fandom trends shifting from ownership to experience, and further to value consumption," and is expected to further solidify its credibility as a fandom platform in the Japanese market.


A representative from BRICKS FUND TOKYO commented, "Fandom business based on unique culture, values, and communities created by fans passionate about content and IP is a noteworthy area with high growth potential in the global market. b.stage possesses successful cases, excellent vision, and execution capabilities in the global market." They added, "Mitsubishi Estate seeks to effectively utilize its assets through connections with various content, and through this investment, we plan to support the strengthening of bemyfriends' Japanese business capabilities while jointly pursuing the creation of new customer experiences that combine content/IP with physical assets."

A b.stage representative stated, "This investment is the result of b.stage being recognized for both its growth potential and social value as a platform leading global fandom business. We will continue to design fan experiences that encompass both online and offline in major global markets including Japan, creating new standards for fandom business."

Meanwhile, b.stage recently successfully operated the first domestic pop-up store for Japan's national idol group 'Snow Man.' Held in Seoul's Seongsu-dong, the pop-up was designed with the unique concept of "midwinter in midsummer," implementing the group's identity throughout the space. Based on the b.stage platform, it provided fans with efficient online-to-offline experiences by linking entrance reservations with advance merchandise purchases and on-site pickup.
The collaboration with BRICKS FUND TOKYO is expected to serve as an opportunity to expand this experience and secure differentiated execution capabilities that connect local Japanese fandom events with the global platform.