- Since opening their b.stage to interact with fans across the globe, BLACKSWAN has seen a surge in sign-ups, particularly from key countries like the US, India, and Brazil.
- bemyfriends provides BLACKSWAN with data ownership to support their successful fandom business.
SEOUL, Korea - Wednesday 13 September 2023 - The global K-POP girl group BLACKSWAN launched their b.stage, an exclusive fandom platform, on September 1. In a mere 10 days, the platform has captivated a worldwide audience, drawing an impressive following from over 90 countries.
BLACKSWAN is a groundbreaking multinational K-Pop girl group featuring a diverse lineup of four members: Fatou from Belgium, Sriya from India, Gabi from Brazil, and Nvee from the United States. As the first-ever K-Pop group composed entirely of international members, BLACKSWAN has garnered significant media attention from renowned outlets such as Billboard, CNN, BBC, and Rolling Stone India. Currently promoting their latest hit, "Cat & Mouse," the group recently launched their b.stage (blackswan.bstage.in) to further engage and connect with their global fandom.
DR Music, BLACKSWAN's management, recently conducted an analysis of global fandom engagement through the b.stage admin page. The data revealed that within the first 10 days of launching their b.stage, sign-ups poured in from over 90 countries. The countries with the most sign-ups were the United States (36%), India (14%), and Brazil (9%). High levels of engagement were also observed from the UK, South Korea, France, Nigeria, Canada, South Africa, and Russia, confirming BLACKSWAN's widespread appeal across continents—from Asia and Europe to North America and Africa. Notably, fan engagement has shown robust growth, with subscriber numbers increasing by approximately 50% since the platform's launch date.
Fans from across the globe have gathered on BLACKSWAN's b.stage thanks to the group's proactive outreach and DR Music's data-driven approach. Levering b.stage's Star Story feature, BLACKSWAN members are intimately engaging with their international audience. b.stage's Community feature further facilitates this two-way interaction by enabling fans to leave messages with ease and convenience. Leveraging b.stage's unique data ownership capability, DR Music has been able to accurately analyze global fan data to deliver highly targeted content, a strategy that has been met with widespread acclaim from fans worldwide.
"As BLACKSWAN is composed of global members, our fans span diverse demographics across numerous countries, making it challenging to centralize and manage our worldwide fandom," states Yoon Deung-ryong, CEO of DR Music. "However, with b.stage, we're able to access crucial data such as fan inflow by country, enabling us to manage our global fandom much more efficiently. Going forward, we plan to diversify our business strategies by cultivating even closer relationships with our international fans through b.stage."
"bemyfriends provides tailored solutions and consulting services to K-Pop entertainment companies and emerging artists, aiming to help them efficiently cultivate global fandoms and foster successful fandom businesses," says Brice Lee, co-CEO of bemyfriends. "We're committed to providing multifaceted support to BLACKSWAN, a group that is breaking new ground in the K-Pop genre, to help them successfully expand their fandom business."
bemyfriends is a global fandom business company that offers a comprehensive range of solutions and services to help its clients run successful fandom businesses. From the all-in-one fandom solution, b.stage, to expertise in fandom consulting, eCommerce, and IP business, the company has cemented its role as a leader in the global fandom business market. Recently, it has been actively expanding its client base both domestically and internationally, spanning diverse fields from K-Pop to various forms of content and creators, thereby showcasing the limitless scalability of the fandom business model.
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