- Global Stars Join Across Genres: From T1, G-DRAGON to Son Heung-min
- Differentiation Through Diversified Portfolio: K-POP, Sports, Musical Theater
- Increasing Global Fandom Service Usage in New Memberships and POP Features
SEOUL, Korea - Tuesday, February 11, 2025 - Fandom business solution b.stage (bstage.in) has emerged as the industry's largest fandom platform, surpassing 796 star clients (as of February 10). The platform demonstrated remarkable growth in 2024, launching over 150 new client pages and reaching a total of 220+ active b.stages - approximately triple the growth rate of other fan communication platforms' new signups.
b.stage, a fandom business solution company, provides comprehensive features and services specialized for global fandom business, aiming to "expand fandom business beyond K-POP to content IP and brands across various global market sectors." Based on this business model, the company achieved more than triple growth in transaction volume in 2024 compared to 2023.
In 2024, new artists joining b.stage's fandom platform included TAEYANG, NMB48, and NE-YO. This growth culminated in reaching 796 total star clients, further strengthened by the recent addition of K-POP icon G-DRAGON and sports star Son Heung-min, demonstrating the platform's appeal across genres and borders.
Global market expansion is accelerating. Of the 796 total stars communicating through b.stage-built fandom platforms, 28 are global artists from countries including the United States and India, 90 are from Japan, and 678 are from Korea. Notably, the Japanese artist numbers represent achievements made just one year after establishing their Japanese corporation.
b.stage's various services have shown remarkable growth in fandom usage. Membership service sales significantly increased, with 45 new artists and teams launching memberships in 2024 alone. b.stage's unique real-time two-way communication service 'POP' saw explosive growth, with 90% of all client sales coming from new customers in 2024.
b.stage stands out with a strategy differentiated from traditional K-POP-focused fandom platforms. Beyond maintaining three-plus year partnerships with esports teams like T1, the platform has expanded into diverse sectors including musical theater (Kinky Boots, Gwanghwamun Sonata, Werther, Maybe Happy Ending, Cyrano), content (World of Dance, Korea-Japan Top Ten Show), and sports (Kim Ye-ji, Son Heung-min), establishing new fandom business models.
"As a pioneer in fan tech, we plan to continue expanding global fandom business and strengthening collaborations with various content IPs and brands beyond K-POP," said Steve Seo and Ki-young Lee, co-CEOs of b.stage. "We aim to evolve beyond being simply a fandom platform for artist-fan communication, building an ecosystem where artists and fans can grow together by offering differentiated value to fandoms," they added with bright smiles.
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