- Starting today, June 5, Dplus KIA has launched the 2024 LCK Summer Season Tickets in partnership with b.stage, providing direct player-fan interactions, exclusive content, and match tickets.
- b.stage aims to actively support esports organizations in building sustainable business models.
SEOUL, Korea - June 5, 2024 - The esports team Dplus KIA has announced it will begin selling membership season tickets with b.stage, a total fandom business solution, on June 5, in anticipation of the 2024 LCK Summer season. Following the success of the first official membership in the spring, which saw a more than twofold increase in global fan engagement on the platform, this season's membership will offer even greater benefits for fans.
Since the launch of the club's membership fandom platform (dpluskia.bstage.in) on b.stage in January, ahead of the first game of the LCK Spring 2024 season, the organization has been actively engaging with its fans. Using the b.stage Star Story feature, popular players such as Hwang Seong-hoon (Kingen), Choi Yong-hyeok (Lucid), Heo Su (Showmaker), Kim Haram (Aiming), and Kim Hyeong-gyu (Kellin) communicate directly with global fans and showcase the squad's various charms through exclusive, membership-only content. Unlike other platforms, this unique approach allows direct interaction between athletes and fans. As a result, the number of global fans visiting Dplus KIA’s b.stage has more than doubled in just four months.
The summer season tickets are available in two tiers: 'Platinum' and 'Basic'. These tickets offer a variety of benefits, including reserved seating for the entire 2024 LCK Summer Season. Fans who purchase the Season Ticket will also have the exclusive opportunity to meet the players during the off-season. In addition to the Season Ticket, the monthly membership will continue to operate as a way to interact directly with the players, enjoy exclusive content and merchandise, digital rewards, attend offline events, and more.
Before the start of the summer season, Dplus KIA's Heo Soo (Showmaker) expressed his gratitude to fans, stating, "b.stage is a window to express my gratitude to the fans who always support me. I will visit b.stage more often to give back to my fans."
Similarly, Choi Yong-hyuk (Lucid) shared, "At first, I felt embarrassed and awkward sharing my story with fans, but now I truly enjoy communicating with global fans through Star Stories," showing his appreciation for the global fandom.
"We have been communicating with global fans through various channels, but there were limitations in sustaining our fandom business," said a representative from Dplus KIA. “Especially in esports, it was challenging to collect data on our fandom and integrate online and offline interactions into one platform. With b.stage, we can now access various data and effectively identify and respond to the needs of our global fans. Moving forward, we plan to strengthen our content, merchandise, and real-time live interactions for global fans."
“At b.stage, we are happy to partner with domestic and overseas esports teams to help them build successful fandom businesses,” said Kiyoung Lee, co-CEO of bemyfriends. "Our aim is to actively help esports teams expand their global fandom and build sustainable business models by applying our fandom business experience and expertise from the entertainment industry to the esports industry."
b.stage has been recognized as a leading fandom business solution across various sectors, including esports, K-POP, entertainment, actors, and content. In just two years since its official launch, it has surpassed 1 million monthly active users (MAUs) in 224 countries worldwide. Going forward, b.stage plans to solidify its position as the undisputed global fandom platform by continuously upgrading its services and expanding its customer base in various fields.
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