- b.stage has partnered with Jellyfish Entertainment to offer official merchandise for EVNNE's 3rd mini album, offering special perks based on the purchase amount.
- b.stage will offer diverse support to bring the group and its fans closer together through EVNNIZ.
SEOUL, Korea - Monday, June 24, 2024 - b.stage, a fandom business total solution, announced today that it will support Jellyfish Entertainment's boy group EVNNE in developing its character IP business. As part of this initiative, b.stage will carry out a range of activities, including the creation of EVNNE's first official character, EVNNIZ. This will involve building an official website for the character's universe and developing, producing, and selling a variety of merchandise products.
EVNNIZ, the first official character of EVNNE, was created to celebrate the release of EVNNE's 3rd mini album “RIDE or DIE.” EVNNIZ is set in a fantasy world where characters from a distant planet are drawn to Earth by their admiration for EVNNE's music, dance, and daily life. Each character reflects the unique traits and charms of EVNNE's members: Itaguri (Keita), Hobini (Park Hanbin), Jjeong-i (Lee Jeonghyeon), Pporung-i (Yoo Seungeon), Koyuni (Ji Yunseo), Mungmung-i (Mun Junghyun), and Quoji (Park Jihoo).
On EVNNE’s official b.stage website (evnniz.bstage.in), which launched on June 17, each character greeted the global fandom through the Star Story feature. The Digital Rewards event, held to celebrate the opening, also drew significant attention from fans, who received exclusive images of EVNNIZ.
Official merchandise for EVNNE's 3rd mini album will be available through the b.stage Shop. Designed and produced by b.stage, the products include a random trading photo card set, proof photo pack, random L-holder and profile poster set, four-cut photo holder, rotating photo card stand, collector book, pom-pom strap, sticker pack, acrylic key ring, and more. Fans can purchase these items on the official online shops of Jellyfish Entertainment (PLAYJELLY.COM) and EVNNIZ (evnniz.bstage.in) from today, June 24, at 6 PM to July 7. Each purchase will include a random unreleased photo card of EVNNE members.
"Recently, artist characters and MD products utilizing them have become a trend for global K-Pop fans to enjoy fandom activities," said Kiyoung Lee, co-CEO of bemyfriends. "We are pleased to support the character IP business of EVNNE as they rise in popularity, and we will continue to provide diversified support to bring the group and its fans closer together through EVNNIZ."
Leveraging its expertise in developing fandom businesses across K-POP, entertainment, and eSports, b.stage is expanding its fandom business model into various fields both domestically and internationally, including performance arts and culture. Recently, actor Na Inwoo began recruiting for his first global fan club through b.stage, and CJ ENM, a leading Korean performance production company, partnered with b.stage to strengthen K-Musical fandom.
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