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Use the Membership Feature to Turn Your Fans into Superfans

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A thousand superfans have more power than 10.000 fans or 100.000 followers. This is why many businesses rely on the membership model. In the fandom business, memberships can take the form of "fan clubs" or a "subscription economy" that allows you to deepen your relationship with your fans. Fans who join your online community through memberships are more likely to return and be more engaged.

If you are in the fandom business, memberships are a great way to get more superfans. Wouldn't your fans be more likely to sign up for memberships if it was a clear sign of loyalty? If your fans feel like they are getting personalized benefits from their membership, wouldn't they want to keep being members and continue to engage with you?

Fandom businesses need to pay close attention when selecting fan benefits, both to attract new fans and to keep existing fans from churning. Recently, a solution that brings together the hallmark features of each platform in one place has the potential to become a major breakthrough.

 
Why b.stage Membership?
Brands, artists, and creators (hereinafter "owners") use a number of different online platforms to interact with their fans. As a result, fan platforms have become more difficult and expensive to operate. Fans and important data have been scattered across these different platforms. When selling memberships, owners had to use a separate ticketing platform to group together features that were only available on that platform as benefits.

That’s where b.stage comes in.
With b.stage, you can manage your content, your community, and your business all in one place. It has all the features you need to run a fandom business. You can also set permissions for each feature through memberships. You can add up to ten tiers of memberships, allowing you to offer personalized benefits in one place, for each feature and for each fan. Not only does this increase fandom loyalty—it also enables advanced fan management.

Because each b.stage owner has access to and maintains ownership of 100% of the data about everything that happens on the platform, you can also leverage data about fan activity to shape your next membership structures.

“All-in-One Bespoke Platform Builder”

Set permissions for features through memberships, and own data about fan activity—all on one platform. Look no further than b.stage, the all-in-one bespoke platform builder, for everything you need for your fandom business.


Introducing b.stage Membership
■ The benefits of b.stage Membership for owners
*Features that are available because of the all-in-one solution are marked with a star  

[Operational Side]
You don't need to use any other external sites to operate memberships
b.stage has everything you need for content, community, and commerce. With the SHOP feature, you can sell merchandise, tickets, memberships and vouchers.
This reduces the steps you need to take to integrate with external ticket sites or make membership lists when giving your fans access to exclusive content. It makes life easier for b.stage owners like yourself by getting rid of any problems you have with operating your fan platform.

There are no conditions to starting memberships
Have you ever tried to start a membership on a platform but couldn't because you didn't meet the requirements? You can launch a membership within b.stage without any conditions for eligibility. We trust your business judgment.

You can configure membership benefits, both online and offline
Using b.stage, you can monetize through multiple channels with online content that is only available to members, as well as offline events that prioritize members. For example, you can sell tickets to a concert and then offer a live VOD of the concert as a membership add-on.

You can keep your lines of communication closed
Do you feel shy? Would you like to share more personal details with your fans only? Consider making your b.stage a member-only community. Using b.stage Membership, you can ensure that your posts are only seen by superfans—not the general public.


[Business Side]
Operate your business the way you like

Flexible membership configurations, like regular memberships and seasonal memberships, help you run a stable business. Making fans satisfied through valuable membership benefits has a lock-in effect. Memberships can also become a source of revenue for you as the owner, in addition to the sales made from eCommerce in the SHOP.
*Lock-in effect: Customers (fans) continue to use your services instead of switching to other solutions.

Use data to guide your membership operations strategy
Operating memberships allow you to collect data from your superfans. Member-specific data contains information that directly relates to the revenue from your fandom business. This includes total revenue, membership sales, voucher/ticket sales, merchandise sales, sponsorship amounts, visitors (new or returning), total signups, visitor country, fan demographics, and more.
b.stage helps you run an advanced fandom business by providing you with all the data generated on your platform. You can analyze this data to understand your fandom and apply the knowledge to your business to keep fans happy. This can also serve as the basis for the next membership operations strategy.


■ The benefits of b.stage Membership for fans
[Fan Activity Side]
Fans can get special treatment

You can make content, star story, community, and membership merchandise unavailable to general fans. Benefits described as "exclusive," "behind-the-scenes," "unreleased," "early access," and "premium gifts" can be made exclusively available to fans who sign up for memberships.
▲ Benefits you can provide to members
Fans get a sense of belonging and identity
Memberships can create a sense of belonging, not only between owners and fans, but also between fans themselves. An identity forms in a community with people who share the same tastes and interests. It also fulfills a fan's need for validation to be recognized by those around them for what they love. Fans know fans' hearts—and they can feel understood and encouraged by interacting with other fans who are just like them.

Fans get more opportunities to interact with you through purchases
Membership purchases give you a chance to engage more with your fans. The more people, the more immediate opportunities for direct engagement.
 

Then, how can you use the Membership feature in b.stage? Here's how!
■ Consider these two things when creating your memberships

One: Regular Memberships vs. Seasonal Memberships
Choose the membership types based on the period of time fans can sign up for memberships.
Select Regular Membership if you want fans to be able to sign up for memberships whenever they visit your b.stage. If you want fans to only be able to sign up as members during a specific period, choose Seasonal Membership.
In other words, you can use Regular  Memberships to drive recurring subscription payments, and Season Memberships to run fan clubs on a hierarchical basis (e.g., Season 1 Fan Club, Season 2 Fan Club).
Use benefits to carefully provide value to fans during their memberships and a reason to pay again next time.

Two: Decide what benefits you want to include in your memberships.
You can configure membership benefits to differentiate your memberships from others. b.stage memberships are perfect for offering special services to fans in the following categories: Content, Shop & Rewards, Star Story, and Community. These are loyalty rewards and the hallmark of the fandom business.

▲ Membership structure in four categories
 
How to Get Started with b.stage Membership
■ Here's how easy it is to register memberships on b.stage!
On your own
First, you need to open a SHOP and connect payment methods.

[Create a SHOP & Connect Payment Methods]
STEP1. From the admin screen, to go [SETTINGS] - [Shopping Settings] - Open your SHOP


STEP2. Go to [SETTINGS] - [Shopping Settings] - Payment Methods

Ready? Now you can start registering your memberships!

[Create Membership]
STEP3. From the admin screen, go to [SETTINGS] - [Shopping settings] - [Start a membership] - Select a membership type


STEP4. From the admin screen, click [PRODUCTS] - [Memberships] - [Add]
Work your way through basic information, tiers/benefits, and additional settings in order.


STEP5. Your membership registration is complete!


If you are a Plus customer, you can also request Consulting.
Discuss memberships with bemyfriends' fandom business consultants!


Fans who recognize your brand's value and keep coming back for more are more important than followers. Fan engagement does more than provide brands, artists, and creators like yourself with monetization opportunities—it helps you create a sustainable fandom business.

Reward your fans with loyalty to increase the bond!
Get started with your b.stage Membership now!

b.stage, an all-in-one solution for owners and fans.
We are continuously improving b.stage with new features.

That is because we want to support owners in building successful fandom businesses.




 
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