- Sony Music Korea and b.stage will collaborate to oversee I.M's pop-up store from planning to execution, including merchandise development and sales.
- I.M’s b.stage to offer Onsite Pickup for official merchandise sales at the pop-up store, ensuring maximum convenience for fans.
SEOUL, Korea - Friday April 12, 2024 - b.stage, a fandom business total solution, announced today the launch of "IMVITATION - on the low," a pop-up store dedicated to MONSTA X's I.M. Starting from April 12, b.stage will oversee the store’s planning, operations, and the development and sales of exclusive merchandise. The initiative is drawing significant fan interest, as I.M's record label, Sony Music Korea, partners with b.stage's IPX to offer a new fan experience that connects the artist's online fan platform with physical event spaces.
The pop-up store, celebrating the launch of I.M's third mini-album, "Off The Beat," offers fans an immersive space reflecting I.M's unique branding. Located near Sinsa Station in Seoul, the store will run from April 12 to April 21. Access will be entirely by reservation, with tickets obtainable through imnameim.com.
At the pop-up store, visitors will experience the charm of I.M's unique style and title track, "LURE," alongside exclusive content from I.M himself. The VOICE MAIL ZONE on the first floor features voice mails from I.M, expressing his love and gratitude to fans. In the REPLY ZONE, fans have the opportunity to interact and convey their messages directly to I.M. Additionally, the store includes spaces like the MEDIA ROOM, where fans can view videos exclusively released at the pop-up, and the TRACK ROOM, where the new album's title track "LURE" and other songs can be listened to track by track, enriching the fan experience.
The pop-up store, including its wide range of official merchandise such as doll keyrings, pearl necklaces, strap pouches, and Palo Santo sets, was conceptualized and brought to life by the b.stage IPX. All of the merchandise will be available through b.stage's Onsite Pickup feature, which allows fans to pre-purchase the products through the I.M b.stage Shop and pick them up at the pop-up store site. This eliminates the need for fans to wait in long lines at the event, enhancing the overall fan experience with efficiency and convenience.
"As a leading 'fandom tech' company, b.stage provides all the necessary solutions for the fandom business, from IT infrastructure to IP business and commerce, thereby innovating the fandom experience in both online and offline spaces," states Sejung Ha, b.stage's CIPO. “With our extensive experience and expertise in the global fandom business, we will actively support our customers' fandom business to increase the brand value of artists."
Since May last year, I.M. has been strengthening communication with global fans by opening his official website and recruiting memberships through b.stage. Through b.stage's Star Story feature and comments section, I.M has fostered interactive communication with fans worldwide, offering a wealth of content, including behind-the-scenes videos, interviews, and official music videos.
Share this!
