- Immersive fan experience across three floors featuring worldview exploration and merchandise customization
- Official partner b.stage enables on-site pickup commerce with mobile QR verification and pager system for enhanced fan convenience
SEOUL, Korea – December 4, 2025 – The official b.stage “KPop Demon Hunters” Pop-Up – SEOUL opens today in Seongsu-dong. This pop-up extends the Netflix film's fandom into an offline experiential space, drawing significant interest and anticipation from day one through fan-participatory programs, exclusive merchandise and digitally-driven operations.
The pop-up connects all three floors into a continuous worldview experience. The third-floor showroom provides an initial preview of merchandise atmosphere before the main tour. The second floor offers an immersive exhibition and experience zones themed around signature “KPop Demon Hunters” songs like "How It's Done" and "Soda Pop," allowing fans to dive into the complete story. The first floor features on-site merchandise pickup and a customization space for keychains and patches, culminating in the "Golden Stage" where visitors can complete the worldview's central narrative, “sealing the Honmoon."
Various special events will take place throughout the pop-up. Fans who collect all four stamps during their visit receive a limited-edition "Derpy Balloon" reward. Emoticon purchasers gain access to a random draw event, and photo frames allow visitors to capture moments with the film’s characters. Official partners including Samsung Electronics, which provides immersive displays, along with Kakao Emoticon and Photoism, which offer unique brand experiences.
On-site operations employ a digital approach maximizing fan convenience. Through the official fan community (kpopdemonhunters.fan) built on b.stage, fans can pre-purchase items and collect them easily using QR exchange codes via the on-site pickup system. A pager system has been implemented during the pickup process to minimize congestion.
Ha Se-jung, CBO of bemyfriends, who oversees this pop-up operation, emphasized, "Since this is held in Seoul, the birthplace of K-POP, we've prepared meticulously to showcase the essence of K-POP fandom culture. Our KPop Demon Hunters pop-up is not simply an exhibition space but features an inspired-by fan experience design that integrates platform, merchandise, and on-site events into one." He added, "We've mobilized all the expertise accumulated in global fandom business to prepare a special KPop Demon Hunters experience that connects the film and fans more deeply. We look forward to continuing to lead global fandom culture by combining b.stage-based technology with fan-participatory content."
“KPop Demon Hunters” has become Netflix’s most popular film of all time. With 5 Grammy nominations, the music of the film continues to make history as "Golden" is one of the first songs by K-pop artists to be nominated for Song Of The Year. Following this Seoul pop-up, an Asia tour will continue through Singapore, Bangkok, Tokyo, and Taipei, with global fandom enthusiasm expected to intensify further.
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