b.stage Launches Official Homepage for 'Trot Queen' Song Ga-in... Official Merchandise Sales and Enhanced Fandom Communication

SEOUL, Korea - September 22, 2025 (Mon) - Global fandom platform b.stage announced today (22nd) the launch of trot queen Song Ga-in's official homepage. This launch provides fans with a new official communication hub encompassing the artist's music and activities.

Song Ga-in becomes the first female trot singer to open an official homepage (songgain.bstage.in) on b.stage, expanding her connection points with fans. This official homepage, operated under her agency's leadership, serves as an artist-dedicated space that consolidates Song Ga-in's music, performances, and various content. The main homepage features her recently released song "Love Mambo," discography, official videos and photos, and activity updates, serving as a central hub where fans can easily access all of the artist's activities. It is also expected to strengthen communication between the fandom and artist through synergy with existing fan cafes. Particularly considering the characteristics of the trot fandom, the homepage is designed to be user-friendly, allowing anyone to easily access and conveniently enjoy the artist's activities.

Along with the official homepage launch, various official merchandise sales will also begin. Special MD products for fans including "2025 Again Cap," "2025 Again Cool Functional Short-sleeve Polo," and "Love Mambo Photo Pick Stand" are prepared, and fans can conveniently purchase them through b.stage's global e-commerce system.

Song Ga-in won overwhelming victory in TV Chosun's "Miss Trot Season 1" in 2019, receiving national love. Leading the "Miss Trot syndrome" at the time, she earned the moniker "Trot Queen" with her authentic trot vocal technique and explosive singing ability, breathing new vitality into the trot genre. She has continued active activities since then, establishing herself as a representative trot artist spanning generations.

In particular, through meticulous fan service and sincere interaction, she broke the stereotype that active engagement would be difficult due to the trot fandom's characteristic of having predominantly older fans, instead fostering an active culture of support and participation. This provided an opportunity for the passionate and organized activity patterns previously seen mainly in K-POP fandoms to take root in earnest in the trot genre as well.

The recently released song "Love Mambo" is composed and written by trot master Seol Woon-do, featuring a lively atmosphere blending mambo rhythm and brass sounds. Particularly, Song Ga-in attempts a new transformation by challenging choreographed performances for the first time since her debut with this song. Following the start of activities, she plans to meet fans more frequently and actively continue various activities including content and performances that fans love, and these updates will now be consolidated and accessible through b.stage.

Song Ga-in said through her agency JG Star, "I'm delighted to showcase my official homepage through b.stage, and I want to share various activities and content more closely with fans, continuing even richer encounters." She continued, "I'm grateful to the fans, 'Again,' who continuously support me, and I ask for much anticipation for new stages and challenges, and hope you will love the new song 'Love Mambo' as well."

A b.stage representative said, "Song Ga-in is one of the most influential artists in the trot scene, and this official homepage launch is an important opportunity showcasing b.stage's expandability," adding, "We will actively support optimizing artist branding and fan experience across the platform, enabling more dense and diverse communication between fans."

Starting with this Song Ga-in case, b.stage plans to continue collaboration with JG Star artists, sequentially opening official fan communities within the platform. Through this, they plan to establish a foundation for JG Star artists to stably connect with global fandoms.

Meanwhile, b.stage is currently a global fandom platform where over 900 artists and brand IPs are active, encompassing various genre fandoms from K-POP to actors, musicals, voice actors, comedy, and trot, leading the expansion of global fan experiences. Going forward, they plan to broaden the base of the fandom platform to include trot and various other genres, strengthening support so that fans and artists can connect more closely across generational and genre boundaries.