b.stage Launches Fan Community for Stand-up Comedy Show by Comedian Lee Sang-jun

[August 11, 2025 (Monday)] Global fandom platform b.stage has opened the official fan community (https://leesangjun.bstage.in) for veteran comedian Lee Sang-jun's stand-up comedy show "Lee Sang-jun Show," expanding its platform reach from K-POP, musicals, trot, and voice acting into the comedy sector. This community aims to elevate the performance fan base by connecting offline performance IP with online platforms and further expand the fan experience in the stand-up comedy genre.

"Lee Sang-jun Show," produced by MBC C&I, MBC's comprehensive content production company, marks the first stand-up comedy venture for comedian Lee Sang-jun, who debuted in 2006 on SBS's "People Looking for Laughter - This Isn't Right" and has been active across broadcasting, performances, and films for nearly 20 years.

A graduate of Seoul Institute of the Arts' Theater Department, Lee gained recognition through open comedy stages like "People Looking for Laughter" and "Comedy Big League," as well as various variety programs, showcasing his solid wit, smooth ad-libs, and ability to communicate spontaneously with audiences. His quick thinking in unexpected situations and storytelling ability to keep narratives engaging have become his trademark. With strengths in audience-participatory comedy, he creates immersive stages by drawing immediate reactions from the audience.

"Lee Sang-jun Show" fully captures these strengths, presenting honest and fresh comedic charm not seen on broadcast television, continuing to connect with audiences at Daehangno's Sewoo Art Center. The show runs until August 31 and has recently recorded consecutive sold-out performances, proving its solid fan base and genre expansion potential. With the opening of the Lee Sang-jun Show official fan community, he has gained a new stage beyond simple genre expansion where he can refine his unique humor and storytelling into content and authentically communicate with fans.

Lee Sang-jun commented, "Although I've been on comedy stages for a long time, stand-up comedy is a new challenge for me. I want to put sincerity into both the stage and content, communicating consistently with fans like K-POP artists and creating a relationship where we grow together."

The Lee Sang-jun Show b.stage launch case presents a new direction through collaboration with MBC C&I, connecting offline performance IP with digital platforms, allowing existing broadcast and content production companies to maximize the fandom value of their IP. This organic approach connecting performances, communities, and content is applicable not only to stand-up comedy but also to various creator IPs based on YouTube content. b.stage serves as a focal point leading the digital transformation and fandom business expansion across the entertainment industry through collaboration with content production companies.

A b.stage representative stated, "The 'Lee Sang-jun Show' fan community is an example of b.stage expanding its experience in successfully building fandom platforms for various fields including K-POP artists, actors, content creators, trot singers, and musical actors into the stand-up comedy sector. We will continue to encompass all genres and artists where fandoms exist, creating new standards for fan experiences that connect online and offline."

Meanwhile, b.stage provides customized platform construction for global fandoms and integrated commerce, content, and communication functions, currently operating fan communities with approximately 850 global artist and brand IPs. The service is expanding across all fields where fandoms exist, including K-POP, actors, voice actors, sports, musicals, and trot, regardless of genre. Through the opening of the Lee Sang-jun Show community, it has expanded into the comedy sector, further strengthening its business value as a fan experience-centered platform.