- MPMG Music artists TOUCHED and YdBB launch official websites through b.stage
- b.stage officially enters the K-band fandom market, creating digital touchpoints for performance-centered bands
SEOUL, Korea - Monday, April 14, 2025 - Global fandom platform b.stage will open official websites for MPMG Music bands 'TOUCHED (touched.bstage.in)' and 'YdBB' (Yoo Da Bin Band, ydbb.bstage.in) on Monday, April 14, supporting their full-scale communication with global fans. Both bands will end their services on existing platforms on Sunday, April 13, and offer more diverse fan experiences through b.stage.
As interest in K-band music grows both domestically and internationally, b.stage welcomes TOUCHED and YdBB as representative artists leading this new trend. TOUCHED is a four-member mixed-gender band that has proven their talent by winning the grand prize at the 31st Yoo Jae-ha Music Competition and the final championship on Mnet's 'Great Seoul Invasion.' YdBB is a five-member band formed around singer-songwriter Yoo Da Bin, recognized for both popularity and musicality through their participation in broadcast OSTs and survival programs, making them a top choice for university festival bookings.
Both teams have steadily expanded their fandoms with their unique narratives and musicality and are preparing for various activities based on their global fandom. Through b.stage, they plan to strengthen fandom cohesion and further accelerate the K-band wave.
An MPMG Music representative stated, "TOUCHED plans to communicate more closely with fans through their new official websites on b.stage," adding, "YdBB also expects to share not only their music but also everyday moments that fans have been curious about through b.stage."
MPMG Music is a comprehensive music label with various artists centered on bands and singer-songwriters, including SORAN, Thornapple, and no reply. They continue active participation in domestic and international music markets through their own music festivals like 'Beautiful Mint Life,' 'Grand Mint Festival,' and global projects such as 'VISION BANGKOK.' MPMG plans to actively utilize b.stage's fandom communication features for various artist activities based on excellent music IP, continuing their collaboration.
Meanwhile, a b.stage representative said, "We expect this to be an opportunity for band artists to interact with fans in real-time and secure more fandoms by adding digital touchpoints to performance-centered fandom culture," adding, "We will do our best to create deep fan experiences through continuous technical support for opening and operating websites for TOUCHED and YdBB."
b.stage is a 'fandom business total solution' providing specialized technology and services that enable artists to manage quality fandom businesses, including content management, community building, membership operation, and real-time two-way communication. Various IPs from different fields, including G-DRAGON, Son Heung-min, and INFINITE, communicate with their fandoms through b.stage. This is the first introduction of the band genre, and b.stage plans to support fandom communication for more band artists in the future.
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