- Meeting of the largest fandom platform and top-level music IP digital content channel
- Maximizing synergy through enhanced artist-fan communication
SEOUL, KOREA - Thursday, March 6, 2025 - bemyfriends, the company that develops and operates the global fandom business solution b.stage, has formed a strategic partnership with MAKEUS, the company behind the digital content media channel dingo.
Through this partnership, both companies aim to strengthen their leadership in the music content fandom business. As the first step in this collaboration, dingo will launch its official fan community (withdingo.com) on b.stage in early March.
Dingo has showcased emotionally engaging and immersive content featuring top Korean artists such as IU, Sung Si-kyung, and SEVENTEEN, as well as global artists including Anne-Marie, Lauv, and Christopher in "Killing Voice"; Dua Lipa and Charlie Puth in "Vertical Live"; and Billie Eilish and BTS's V in "Lean on me." Breaking away from traditional broadcast formats, dingo provides more natural and sensory live experiences that have gained the love of music fans worldwide. They've established a space where fans and artists can communicate more closely, creating music content that can be easily enjoyed in mobile environments.
b.stage is a "fandom business total solution" that supports clients' global growth through specialized features and services for global fandom business, including content management, community building, and membership operations. It has developed fandom businesses across various fields such as K-POP, e-sports, and musicals, with recent additions of global stars like G-DRAGON, Son Heung-min, and NE-YO. Currently, approximately 800 artists communicate with fans through b.stage, establishing it as the industry's largest fandom platform.
Through this collaboration, b.stage will be able to showcase various services that enhance fandom experiences by strengthening communication between artists and fans based on dingo's rich music IP and excellent content. Additionally, dingo plans to expand interactions with fans, strengthen loyalty, and accelerate global fandom expansion by utilizing b.stage's fandom management solutions and services. In particular, it is expected to provide an enhanced fandom experience by soliciting stories for viewer participation content from global fans and continuously expanding communication through open events.
MAKEUS CEO Sangbeom Woo stated, "Through collaboration with b.stage, we expect to expand dingo's differentiated music content and strengthen communication with global fans beyond Korea," adding, "We will continue to explore new possibilities in the fandom business and enhance our competitiveness in the global market."
bemyfriends CEO Kiyoung Lee said, "Through our partnership with dingo, we will open new possibilities for fandom business and create an environment where artists and fans can communicate more closely," adding, "We expect to maximize synergy through the combination of b.stage's technology and dingo's music content."
Share this!
