- T1 to launch b.stage POP today (8th) to strengthen global fandom communication through 1:1 TALK feature
- b.stage commits to providing full support to enhance esports-specialized fandom business
[Wednesday, January 8, 2025] The real-time, two-way communication feature 'b.stage POP' is expanding beyond K-POP and entertainment to include esports. b.stage announced that popular esports team 'T1' will launch b.stage POP today (8th) to strengthen communication with their global fandom.
'b.stage POP' has gained significant popularity among global fandoms by supporting various communication methods, including 1:1 TALK (private messages), live streaming, and chat features. Since its launch, numerous artists including Hwasa, Crush, NMB48, JAY B, and Bae Jinyoung have been actively engaging with their global fandoms through b.stage POP.
T1 initially launched their 'League of Legends' team membership platform (t1.fan) through b.stage in March 2022, actively providing global fans with exclusive content, early access to merchandise, and various event participation opportunities. With the b.stage POP feature, T1 plans to significantly expand direct communication opportunities between T1 players - including Choi "Doran" Hyeon-joon, Moon "Oner" Hyeon-jun, Lee "Faker" Sang-hyeok, Lee "Gumayusi" Min-hyeong, and Ryu "Keria" Min-seok - and their global fandom. T1 will particularly focus on operating individual player 1:1 TALK sessions to build closer relationships with their global fanbase. b.stage POP passes will be available for purchase starting today (8th) at 12 PM through T1's membership platform 'Shop'.
The POP service will operate based on players' voluntary participation, allowing T1 players to connect with fans in new ways. Having undergone thorough discussions with the team before the official launch, players are expected to utilize the POP service freely in their preferred manner.
A b.stage representative stated, "b.stage POP offers advantages in real-time, one-on-one, and various participatory interactions. We expect T1 players and their global fandom to form deeper connections, as it enables more intimate and direct exchanges compared to content consumption and comment-based communication." They added, "As b.stage's application continues to expand infinitely, we will spare no effort in supporting the strengthening of esports-specialized fandom business."
Meanwhile, b.stage continues to rapidly expand its fandom business territory, having secured over 200 clients domestically and internationally across various sectors including K-POP, entertainment, arts and culture, and creators.
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