- b.stage partners with immersive content portal XROMEDA to introduce XR content on the platform.
- World of Dance will premiere XR content on b.stage on April 28, featuring Hall of Fame highlights and information about the 2024 Summit.
- b.stage is “leading the way in fandom-tech with unconventional fandom experiences that bridge online and offline spaces.”
SEOUL, Korea - July 25, 2024 - b.stage, a fandom business total solution, announced today that it is collaborating with XROMEDA, an immersive XR content portal developed by Olimplanet. The partnership aims to offer unique experiences to global fans by leveraging b.stage's diverse range of global IPs in fields like K-POP, esports, and entertainment, providing XR content to fans worldwide.
To launch their collaboration, b.stage and XROMEDA will debut immersive XR content on World of Dance Nation (worldofdancenation.com). World of Dance Nation is a platform created with b.stage by the global entertainment brand World of Dance, known for hosting the world's premier dance competition.
The collaboration will first bring the Hall of Fame to life in XR, celebrating past winners of World of Dance with interactive profiles, galleries, and performance footage. Following this, fans can explore exclusive media content from the World of Dance 2024 Summit in XR, including details about the finalists in each category and the competition schedule.
World of Dance launched its platform with b.stage in April, sharing official schedules, competition videos, and more. b.stage will serve as the official partner for the World of Dance 2024 Summit, which is scheduled to take place in Los Angeles from July 28 to 30.
“b.stage has a number of strong IP partnerships with users in 224 countries around the world and is actively expanding its fandom business in major entertainment markets, particularly in the U.S. and Japan,” said Minwoo Kim, General Manager of XROMEDA Business Division. “By combining the strengths of XROMEDA's web-based XR content portal, which is easily accessible to anyone, anywhere, anytime, with the IP power of b.stage, we aim to enhance the value of 'experience,' which is a crucial element in the fandom business.”
“As a leading fandom tech company, b.stage is accelerating its expansion in the fandom business market based on various strategic partnerships with global IPs,” said Wooseok Seo, co-CEO of bemyfriends. ”We are pleased that through this collaboration, global IPs on b.stage will be able to introduce immersive XR content to provide fans with more unique experiences. We will continue to evolve our solutions and services to bring more diverse experiences to fans around the world.”
In addition to offering IT infrastructure for customers to build their own fandom platforms, b.stage is expanding into various sectors, including global eCommerce and IP business. The company has secured over 150 clients across diverse fields such as K-POP, entertainment, acting, and esports, solidifying its position as a leading global fandom business company.
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