Where is the best place to meet fans—online or offline?
Perhaps more important than location is the ability to weave online and offline interactions together to create a seamless experience for your fans, giving them the impression that you're always there for them, regardless of physical space limits. After all, connecting and communicating with your fans is all about strengthening your ties with your core audience.
Perhaps more important than location is the ability to weave online and offline interactions together to create a seamless experience for your fans, giving them the impression that you're always there for them, regardless of physical space limits. After all, connecting and communicating with your fans is all about strengthening your ties with your core audience.
"Do you want to identify the fans that primarily gather offline and connect them with your business?"
"Looking for ways to monetize your brand with digital technology?"
Connect fans who met in person online, and bring together fans scattered across various platforms into a single space through an experience that links offline events to online communities. Just one b.stage is enough for everything you need for your fandom business.
Be it a sports game, a music event, a concert, or a brand's pop-up store, fans will gather offline and then go their separate ways once the event is over. For fandom business owners, this can be quite frustrating. But what if you could pull the fans who came to your venue or stadium into an online community?
Digital technology can create a bridge between offline fans and online spaces. By bringing your fandom online, you can offer them the means to keep engaging in offline fan activities such as by purchasing tickets and merchandise, accessing content featuring highlights from offline events, and participating in interactive communities. Now, imagine if you could have a single digital space that brings all of these elements together? Regardless of their physical locations, your fans can come together in virtual spaces.
Let's take a look at how RED THUNDER, a fictional basketball team, can run their fandom business using the all-in-one fandom business solution, b.stage.
Introducing the b.stage owner
RED THUNDER is a top-three team in the domestic basketball league with the highest number of players selected for the national team.
With the recent international triumphs of professional basketball teams, the interest in basketball as a whole, along with the recognition of individual players, has surged. To leverage this wave of excitement, the team is arranging special games supported by team sponsors. These games not only provide basketball fans with something to anticipate but also aim to channel the enthusiasm on online platforms.
So, how can b.stage help?
■ When you want to bring your offline fandom online
Here's how!
Promote b.stage memberships - Plan and run the memberships - Plan offline events - Issue digital rewards - Assess fans' satisfaction rate with surveys
STEP 1. Announcing a sign up event on social media.
Promoting the sign up event offline on the game day.
Digital technology can create a bridge between offline fans and online spaces. By bringing your fandom online, you can offer them the means to keep engaging in offline fan activities such as by purchasing tickets and merchandise, accessing content featuring highlights from offline events, and participating in interactive communities. Now, imagine if you could have a single digital space that brings all of these elements together? Regardless of their physical locations, your fans can come together in virtual spaces.
Let's take a look at how RED THUNDER, a fictional basketball team, can run their fandom business using the all-in-one fandom business solution, b.stage.
Introducing the b.stage owner
RED THUNDER is a top-three team in the domestic basketball league with the highest number of players selected for the national team.
With the recent international triumphs of professional basketball teams, the interest in basketball as a whole, along with the recognition of individual players, has surged. To leverage this wave of excitement, the team is arranging special games supported by team sponsors. These games not only provide basketball fans with something to anticipate but also aim to channel the enthusiasm on online platforms.
So, how can b.stage help?
■ When you want to bring your offline fandom online
Here's how!
Promote b.stage memberships - Plan and run the memberships - Plan offline events - Issue digital rewards - Assess fans' satisfaction rate with surveys
STEP 1. Announcing a sign up event on social media.
Promoting the sign up event offline on the game day.
On the day of the game, the team can promote the b.stage to basketball fans at the stadium through printed materials as a way of bringing them online. To encourage the fans to sign up, they can also offer rewards and prizes, and leverage the reach of their social media channels to announce a sign up event. In other words, by leveraging b.stage, it’s possible to unite a scattered fandom from the physical stadium and bring them together in an online community.
Benefits of recruiting b.stage members
• b.stage places data ownership back into the hands of business owners. This means that club officials can easily aggregate and manage their fans' membership information.
• Even after the game is over, the team can communicate with fans on b.stage through email, push notifications, and more to strengthen the connections between owners and fans.
• As a result, it is easy to build an online community of offline fans.
• b.stage places data ownership back into the hands of business owners. This means that club officials can easily aggregate and manage their fans' membership information.
• Even after the game is over, the team can communicate with fans on b.stage through email, push notifications, and more to strengthen the connections between owners and fans.
• As a result, it is easy to build an online community of offline fans.
STEP 2. Identifying super fans with membership planning
To foster a deeper sense of community within the online space, the team can consider implementing a membership system for their fans. By offering memberships, they can gain valuable insights into the level of engagement and participation from their fandom. This also enables them to express appreciation to their most loyal fans by providing them with exclusive offers and perks, and open up further opportunities for fan engagement within their core audience.
Paid memberships can also be a revenue stream in and of itself, resulting in a self-sustaining business model. Membership benefits can create a lock-in effect that encourages fans to remain within the online space. This not only strengthens fan engagement, but also provides the owner with a solid foundation for running the business once revenue is secured.
▷ Use the Membership Feature to Turn Your Fans into Superfans (Read More)
See below for an example of how to create tailored offers for the core fandom.
To foster a deeper sense of community within the online space, the team can consider implementing a membership system for their fans. By offering memberships, they can gain valuable insights into the level of engagement and participation from their fandom. This also enables them to express appreciation to their most loyal fans by providing them with exclusive offers and perks, and open up further opportunities for fan engagement within their core audience.
Paid memberships can also be a revenue stream in and of itself, resulting in a self-sustaining business model. Membership benefits can create a lock-in effect that encourages fans to remain within the online space. This not only strengthens fan engagement, but also provides the owner with a solid foundation for running the business once revenue is secured.
▷ Use the Membership Feature to Turn Your Fans into Superfans (Read More)
See below for an example of how to create tailored offers for the core fandom.
In the fandom business, the key is to identify the core fandom and find ways to grow by keeping these fans happy and attracting similar-minded people. The goal is to run events that get a positive response from these fans, no matter what. Then, it's time to bring these online fans together for offline events, taking the fan experience to a whole new level.
STEP 3. Organizing offline events (fan meetups & autograph sessions) using Tickets
- Member-exclusive Events
Events for fans, especially for the core fandom, often skip the first three steps in the typical marketing customer journey: AWARE - APPEAL - ASK - ACT - ADVOCATE. Because core fandom events already start from the last two steps, the audience is likely to be highly engaged.
An example could be to organize a team meet-and-greet and autograph session exclusively for members of the core fandom.
The b.stage Ticket feature enables owners to set up ticket sales within the very space where they are engaging with their fans. No longer do they have to go through the hassle of creating a separate ticketing site and redirecting fans to it—everything happens right where they are. As an all-in-one SaaS solution for content, community, and commerce, b.stage consolidates all these elements into one convenient platform.
▷ [How-to b.stage] Use Tickets to Host Successful Fan Events (Read More)
STEP 4. Rewarding fans with post-event rewards
- Point Rewards/Digital Rewards
After hosting a successful fan signing event, the team can reward the fans for their active participation by granting them "digital rewards" as a token of appreciation. A successful brand relies on the support of fans, so it's essential to nurture that relationship. Rewards have a powerful impact on fan engagement, and those who take pride in their rewards may even create their own merchandise, which can further solidify the connection between the online and offline spaces. This creates a positive cycle that reinforces the bond between fans and the brand, extending their enthusiasm from the digital space back to the stadium.
There are two types of rewards: "digital rewards" in the form of assets such as images, videos, audio, and emoticons, and "point rewards" that have a currency value.
▷ [How-to b.stage] Use Tickets to Host Successful Fan Events (Read More)
STEP 4. Rewarding fans with post-event rewards
- Point Rewards/Digital Rewards
After hosting a successful fan signing event, the team can reward the fans for their active participation by granting them "digital rewards" as a token of appreciation. A successful brand relies on the support of fans, so it's essential to nurture that relationship. Rewards have a powerful impact on fan engagement, and those who take pride in their rewards may even create their own merchandise, which can further solidify the connection between the online and offline spaces. This creates a positive cycle that reinforces the bond between fans and the brand, extending their enthusiasm from the digital space back to the stadium.
There are two types of rewards: "digital rewards" in the form of assets such as images, videos, audio, and emoticons, and "point rewards" that have a currency value.
▷ How Rewards Influence the Fandom Business (Read More)
STEP 5. Using surveys to find out fans' event satisfaction rate.
By gathering fans who attended the game online, it’s possible to organize another in-person event for membership fans, followed by a survey to determine their satisfaction rate.
STEP 5. Using surveys to find out fans' event satisfaction rate.
By gathering fans who attended the game online, it’s possible to organize another in-person event for membership fans, followed by a survey to determine their satisfaction rate.
▷ Use 'Survey' to Quickly and Easily Collect Feedback from Fans (Read More)
By continuing to host offline events that eventually bring fans together online, owners can gain a deep understanding of the needs and preferences of their core fandom for maximum business impact.
With the all-in-one SaaS solution, b.stage, you can build an owned platform by picking and choosing only the features you need from content, community, and commerce. By building such a bespoke platform, you can establish a genuine connection between your fans and your brand, bridging the gap between the online and offline spaces.
Engage with your fans in person, connect with them in the digital sphere—and operate your fandom business with ease.
An all-in-one fandom business solution for owners and fans.
We are continuously improving b.stage with new features.
That is because we want to support owners in building successful fandom businesses.
By continuing to host offline events that eventually bring fans together online, owners can gain a deep understanding of the needs and preferences of their core fandom for maximum business impact.
With the all-in-one SaaS solution, b.stage, you can build an owned platform by picking and choosing only the features you need from content, community, and commerce. By building such a bespoke platform, you can establish a genuine connection between your fans and your brand, bridging the gap between the online and offline spaces.
Engage with your fans in person, connect with them in the digital sphere—and operate your fandom business with ease.
An all-in-one fandom business solution for owners and fans.
We are continuously improving b.stage with new features.
That is because we want to support owners in building successful fandom businesses.
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